2015년 11월 24일 화요일

BEPS Impact on Transfer Pricing - Global Value Chain in Perspective -




Interpretation matters in all things. Critical tax minds do not take the term ‘international rules/standards’ or ‘international principles’ at its face value. The tax economist like the author have a life-long mission to capture both hidden and unhidden intentions and to derive their implications. The cost to the taxpayers of failing to see those intentions or implications is not inconsiderable.

BEPS (Basis Erosion and Profit Shifting) has been on the cross-hair for many tax economists for quite some time. After almost three years of tinkering, OECD has published final reports for the 15 action plans in the second week of October 2015. The single most important objective of the BEPS project in terms transfer pricing was ‘the matching of value creation with transfer pricing outcome’; the analyses and discussions, as will be reflected in the OECD Transfer Pricing Guidelines (the “Guidelines”) are well explicated in the following reports: (i) The recent OECD final reports on transfer pricing, namely, ‘Aligning Transfer Pricing Outcomes with Value Creation – Actions 8-10: 2015 Final Reports’ (“Report #8-10”); and (ii) ‘Transfer Pricing Documentation and Country-by-Country Reporting – Action 13: 2015 Final Reports’ (“Report #13”).

The above objective is an ambitious one, because identifying where value is created is one thing, but more challenging would be the task of making it consistent with where the income is attributed.  Such task requires having a bird’s eye view on how the taxpayer’s entire economic eco-system (value chain) functions and grasping how it relates to the taxpayer, but doing so from a tax authority’s standpoint would in turn require certain changes in how the principle of transfer pricing review should be conducted.  This report intends to provide interpretation of how this change has taken place by way of the BEP project and its implications on MNEs’ tax strategies.
                                                                                                                                               
Background

Hence, OECD via BEPS action plan #8 through 10 has called for taking a ‘new perspective’ or, a new way of looking at multinational emprises (“MNEs” or “MNE” in singular) for transfer pricing purposes. This new perspective has brought forth certain changes in the application of the arm’s length principle (“ALP”).

By conventional wisdom, ALP is the principle of hypothesis. It simplifies the way a controlled transaction should be viewed by a taxing jurisdiction seeking to tax its resident. It was both developed and taken as an international tax principle in the 1930s, when the typical controlled transaction was not so elaborate as nowadays: a simple movement of goods/services from one European nation to another. The tax authorities then did not see their ‘transnational’ taxpayers as capable of forming a complex cross-border, value-generating structure; they thought those taxpayers may be taxed just as any other taxpayers engaged in the same types of businesses within the domestic market.

However, things have radically changed since then. Global ‘reshuffling’ of functional units within a single business and thus the restructuring of capital movement began to take place transnationally, thanks to the globalization of world economies in the late 20th and early 21st centuries. MNEs began to take advantages of diverse regional markets and resource centers to set up their entities according to different functions and purposes for higher group-wide efficiency and profitability. So from this point on, the notion of international transaction has become substantially more than the simple notion of geographical movement of capital. The tax authorities have begun to realize that, in order to properly analyze an international transaction within a MNE, they had to understand how different entities within an MNE interact with each other or within the global value chain (“GVC”) prioritized by the same MNE. That is the new perspective put forth by OECD.

So, this ‘contextual’ approach to looking at an international transaction is exactly what OECD has been struggling to ‘enforce’ and ‘institutionalize’ through the BEPS project. The way the ALP must apply now requires not just considering each transacting party strictly on a standalone basis (or as a separate entity), but on the premise that each transacting party serves its purpose within the context of a GVC. Simply put, OECD is saying that one should never make the mistake of ‘not seeing the forest for tree’. The emphasis now is on the entire forest whereas in the past it was only on the individual trees involved.

At any rate, such ‘new perspective’ now requires capturing and understanding the dynamics within the GVC where the transacting parties are interacting, in order to correctly verify the arm’s length nature of the intercompany transaction under review.

New Guidelines to Applying the ALP

Both Report #8-10 and Report #13 provide revised guidance to applying the ALP, based on the information to be furnished by way of newly expanded documentation requirements. The whole idea gravitates on the GVC- oriented analysis, as discussed below, not just on the related party transaction per se:

·             Identification of Commercial/Financial Relationship for Recognition of “Delineated” Transactions: in practice, transfer pricing reviews or audits usually started with a clearly recognizable related party transaction(s), with all the factual and functional details in place, thanks to such rules as contemporaneous documentation requirements. There was a very little need even to attempt to discover any undisclosed transactions or commercial dealings, except under very unusual circumstances where the taxpayer’s intention of ‘caching’ such transactions was obvious.

Therefore, in practice, the tax authorities were seldom required to actually ‘hunt’ for transactions or dealings out of thin air that would need transfer pricing reviews based on completely disarrayed facts and circumstances.[1]

However, Report #8-10 has coined in the term “delineate” to make it official that applying the ALP now presupposes gathering the factual and functional information for broad-based understanding (by such means introduced in Report #13) and trying to ‘delineate’ or ‘portray’ any transactions or economics dealings for transfer pricing reviews strictly based on such ‘contextual’ understanding. In other words, a controlled transaction has to be understood only in the context of having in perspective the entire GVC of which the transaction is a part. Please refer to the following for further details (para. 1.34 and 1.35 in Report #8-10):
“…the typical process of identifying the commercial or financial relations between the associated enterprises and the conditions and economically relevant circumstances attaching to those relations requires a broad-based understanding of the industry sector in which the MNE group operates (e.g. mining, pharmaceutical, luxury goods) and of the factors affecting the performance of any business operating in that sector. The understanding is derived from an overview of the particular MNE group which outlines how the MNE group responds to the factors affecting performance in the sector, including its business strategies, markets, products, its supply chain, and the key functions performed, material assets used, and important risks assumed. This information is likely to be included as part of the master file as described in Chapter V in support of a taxpayer’s analysis of its transfer pricing, and provides useful context in which the commercial or financial relations between members of the MNE group can be considered.
… The process then narrows to identify how each MNE within that MNE group operates, and provides an analysis of what each MNE does (e.g. a production company, a sales company) and identifies its commercial or financial relations with associated enterprises as expressed in transactions between them. The accurate delineation of the actual transaction or transactions between the associated enterprises requires analysis of the economically relevant characteristics of the transaction. These economically relevant characteristics consist of the conditions of the transaction and the economically relevant circumstances in which the transaction takes place. The application of the arm’s length principle depends on determining the conditions that independent parties would have agreed in comparable transactions in comparable circumstances. Before making comparisons with uncontrolled transactions, it is therefore vital to identify the economically relevant characteristics of the commercial or financial relations as expressed in the controlled transaction.”
This implies that mere narrow understanding of facts concerning the controlled transaction would now be insufficient for transfer pricing analyses. The same transaction now needs to be ‘delineated’ or ‘portrayed’ based on the precise understanding of the ‘context’, that is, the nature and value-creating mechanism of the GVC along which the transaction has taken place.[2]  
This ‘delineation’ process will be given more weight than in the past in all transfer pricing reviews due to the newly enhanced documentation requirements as will be implemented by BEPS Action Plan 13 from January 2016 globally.
·             Identification of Profit Drivers along the GVC – Allocation of Human Resource:  after both delineation and recognition of a controlled transaction, one needs to identify profit drivers along the GVC and their relationship with the controlled transaction. Profit drivers may be understood as value drivers, responsible for creating competitive advantages for the value chain within the market. This terms could also be understood as ‘profit potential’ as used in Chapter 9 (Business Restructuring) of the Guidelines.
Profit drivers are closely related to the economical allocation and exploitation human resource. In the free market economy, ‘profit’ may be understood as ‘surplus value’ created in the course of consuming both fixed and variable capitals. The creation of ‘surplus value’ ultimately depends on the economical exploitation of workforce or human resource in the day-to-day business operations. Within a MNE, human resource is allocated to various functionalities across its GVC to assume business risks, and to generate and maintain competitive advantages (e.g., market value of products/services, cost advantages, etc).
As with many preceding OECD literatures, it is not the first time the significance of human resource has been spotlighted. However, diversion of income from human effort or activities underlying the source of that income by means of, for instance, legal measures i.e., both the creation and migration of the ownership of intangible property (e.g., patents, knowhow, etc.), has been the typical tax planning plots for MNEs for years. This is exactly what OECD wanted to ‘neutralize’ through the BEPS project; it ensured that no legal forms or measures could be used as the basis of attributing incomes generated by the value creating functions actually conducted by qualified groups of employees or keys decision-making individuals on site.
There are many elements of profit potential within a given GVC; the assumption of business risks and the development/exploitation of intangibles are the major ones. The common denominator for all such elements is that they all need to be underlain with qualified people on site, as will be explained in following paragraphs.[3]
[Business Risks]
Assumption or partaking of risks for any business enterprises is necessary for acquiring opportunities for making profits.  Report #8-10 requires a bifurcated approach to analyzing the MNE’s economic assumption of business risks: (i) the identification of economically significant risks (“ESRs” or “ESR” in singular form); and (ii) the analysis of how the MNE’s human resource is being allocated to practically assume the ESRs identified. This approach may be summarized as in the following table; no further elaboration of the details is necessary as the general idea of the approach is consistent with the analytical approach already introduced in the Guidelines and the PE Report[4]:
#
Steps
Description
1
Identify ESRs in specificity
Identify and analyze major categories of ESR[5]:
·          Strategic/market risks
·          Infrastructural/operational risks
·          Financial risks
·          Transactional risks
·          Hazard risks
2.
Determine how ESRs are assumed contractually
Analyze how ESRs are contractually allocated and assumed by the transacting parties
3.
Perform functional analysis
Determine how ESRs are controlled / managed / assumed by the transacting parties based on the newly provided OECD definitions of[6]:
·          Risk management
·          Risk control
·          Risk assumption
·          Financial capacity to assume risk
4.
Draw interpretation of data / information gathered from steps 1-3
Determine whether contractual terms match with the economic assumption/management/control of ESRs (e.g., whether the parties have financial capacity to assume ESRs)
5
Allocate ESRs based on step 4 (if inconsistency is found between contractual terms and actual assumption/management/control of ESRs)
6
Derive transfer pricing outcome based on steps 4 and/or 5

[Intangibles]
One of the major accomplishments of the BEPS project in terms of transfer pricing was the development of the definition of ‘intangible’, which was made distinct from the conventional notion of ‘intangible asset’ or ‘intangible property’.
It is worth taking note of the OECD definition before delving into further discussion:
“…the word “intangible” is intended to address something which is not a physical asset or a financial asset, which is capable of being owned or controlled for use in commercial activities, and whose use or transfer would be compensated had it occurred in a transaction between independent parties in comparable circumstances. Rather than focusing on accounting or legal definitions, the thrust of a transfer pricing analysis in a case involving intangibles should be the determination of the conditions that would be agreed upon between independent parties for a comparable transaction…”[7]
The above definition is a clear breakaway from the accounting and/or legal convention of intangibles. OECD made further declarations in Report #8-10 that neither legal and contractual protection nor transferability that was used to characterize an item as an intangible is not a necessary condition any more for transfer pricing purposes.[8]
Why were all these changes necessary?
Most intangibles-related tax strategies employed by MNEs were based on the transferability of the legal measures for the protection of rights concerning intangibles (e.g., patents, copyrights, etc.) and the separation of those measures from actual value-creating activities performed by actual people. Such separation made possible the attribution of returns (from exploitation and licensing of the rights mentioned) to the owners of such measures rather than to those actually developing or exploiting the intangibles concerned. That was the reason the use of IP centers in low tax jurisdictions (e.g., patent box regimes) were so popular among MNEs during the past several decades. The IP centers established in these jurisdictions, however, have little to do with actual value-creation activities concerning the intangibles parked there; mostly the functions of IP centers are those of patent administrations, maintenance of bank accounts for pooling royalty incomes and so forth. 
Based on this new OECD definition, the intangibles will now be deemed worthless once they leave the hands of the actual people that develop, enhance, maintain, protect and exploit them. OECD provides a new set of criteria for the ownership of an intangible(s), that would re-connect the rights of ownership with the actual people (or entity) that conduct economically relevant functions, as follows[9]:
“…If the legal owner of an intangible in substance:
·             performs and controls all of the functions…. related to the development, enhancement, maintenance, protection and exploitation of the intangible;
·             provides all assets, including funding, necessary to the development, enhancement, maintenance, protection, and exploitation of the intangibles; and
·             assumes all of the risks related to the development, enhancement, maintenance, protection, and exploitation of the intangible,
then it will be entitled to all of the anticipated, ex ante, returns derived from the MNE group’s exploitation of the intangible…”
[Miscellaneous]
There are other new elements of profit drivers that would serve as the basis for transfer pricing; allocation of human resource is the consistent theme here. One such element is called ‘assembled workforce’ (“AWF”). AWF, according to Report #8-10 is referred to as the assembling of a uniquely qualified or experienced cadre of employees. AWF may be understood as including a team of in-house software developers or researchers within a corporation, without whom profit generating intangibles cannot be generated or exploited properly.

The concept of AWF may throw a lot of tax managers off guard, because the concept is geared toward neutralizing the deliberate isolation of valuable, qualified people from enjoying the returns of their own valuable activities and other similar distortion of value-generating-activities-to-income relationship. According to Report #8-10, the transfer or secondement of the ‘unique’ employee(s) may result in the compensable transfer of valuable intangibles.  For instance, suppose that Company A seconded to Company B one of its employees with knowledge of a valuable intangible and that the same employee can make that intangible available to Company B for commercial purposes. In this case, Company B may have to compensate Company A for the use of the intangible. Further, suppose that Company A transferred the ownership of certain other intangible (e.g., software and such) to Company B whereas the latter does not yet have any employees who can effectively exploit the transferred intangible. If under any circumstances Company A’s employee with the technical knowledge of using that intangible is seconded to Company B, which allows the latter to generate value linking to its profitability, then Company A may charge the arm’s length fees for such exploitation to Company B, separately from the compensation made for the transfer of the concerned intangibles.

Conclusion – BEPS Implications on Future Transfer Pricing Reviews
The new approach to applying the ALP may be summarized as follows:
1.Understanding of GVC
Identification of Commercial/Financial Relationship for Recognition of “Delineated” Transactions
2.Understanding of Relationship between Value Adding Functions and Profit Attribution
Identification of Overall Profit Generation Structure along the GVC
3. Identification of Profit Drivers (Source of Value)
Identification of Profit Drivers along the GVC – Allocation of Human Resource
Business Risks
Intangibles
Others

In order to derive reliable transfer pricing outcomes, the new approach requires understanding of GVC exploited by a MNE as both the structure and mechanism of how each of its constituents i.e., the affiliates of an MNE functions according to its given role and interact with one another. Such understanding stems from capturing the relationship between how value is added along the GVC and how fruits of those value adding functions are attributed to each and every affiliate within the MNE. That would start from identifying various profit drivers, which in turn require understanding of how human resource is allocated to such factors as business risks and intangibles.

How would this new approach influence the way the transfer pricing policies are reviewed by the tax authorities? Here are some forethoughts:

Intangible Related Tax Planning - No Longer Viable: One of the most likely affected areas of BEPS in terms of transfer pricing must be the way patent box regimes have been used by MNEs. Patent boxes, or so called, “IP centers” were used to centralize the ownership of various types of legally and contractually protected intangibles such that the incomes from, for instance, licensing the rights thereof globally may be pooled in a single location where the tax rate applicable for such incomes is low. Such strategies now may need to be revisited for amending the ‘anchoring requirements’ for the IP centers based on the new definition of, and the new standards of determining the ownership of intangibles. In other words, MNEs may need to ‘beef up’ these entities with the economic substance they need, i.e., allocating a sufficient level of qualified personnel that would support undertaking of functions, assuming of risks and employing of assets concerning the intangibles.  

Report #8-10 provides many examples of transfer pricing outcomes under the new approach to applying the ALP. If the IP centers described above fail to satisfy new standards of determining the ownership of intangibles, the returns from licensing or otherwise exploiting the intangibles accrued to such entities will have to be either downscaled or even shared with other entities, as in the example below[10]:
·             Company P, a manufacturing entity established Country X is the ultimate parent of an MNE. Company S, on the other hand, is a fully owned subsidiary of Company P, established in Country Y for the purpose of centralizing intangibles developed by Company P. Company P had already developed a number of intangibles whose ownership was entirely transferred to Company S upon its incorporation. Company P also assigned to Company S the ownership of all future intangibles to be developed by Company P. Then Company P has made a lump-sum payment for the transfer of the ownership rights concerning the intangibles to Company S immediately upon the conclusion of the relevant contract.
·             Company S functions as an IP center whose role is mainly to register and to maintain all patents developed within the group. Company S is currently run by three employees who are all licensed attorneys. Company S does not engage in conducting or controlling any R&D activities which are entirely undertaken by Company P. All legal management or protection of patents are also supervised by Company P.
The above description is how most IP centers typically operate within MNEs. In transfer pricing, the typical area of contention between the taxpayers and the tax authorities used to be the arm’s length nature of the royalty payments received by S from P or from other affiliates licensed by S. However, based on the new intangible ownership criteria under Report #8-10, S, the legal owner is stripped of the economic ownership of the intangibles concerned. From P’s standpoint, the sums of royalty payments previously made to S may be entirely or partially disallowed, while the transfer pricing adjustment would only allow S to claim just the modest compensations for its functions or ‘deemed services’ comprised merely of patent registration activities.
Quality of Comparability Review Enhanced: the understanding of GVCs prioritized by various MNEs will be deepened and shared among the tax authorities of various jurisdictions. Such would provide a set of standards as to how the functional profile of a resident taxpayer engaged in a related party transaction(s) is formed and interact with that of others in the context of the GVC of which the taxpayer is a part. Hence any irregularities found in the financial statements of the taxpayer i.e., substantial level of marketing expenditure incurred by a limited risk distributor with limited marketing functionalities, as opposed to functionally comparable third-party businesses, may trigger transfer pricing adjustments.
Impact on financial services industry: the same may be said as in the above concerning the impact of BEPS on the financial services industry: the tax authority’s enhanced understanding of GVC should be the major area of concern for the taxpayers. Most financial services transfer pricing cases, by large, fall in one of the following two categories: (i) internal management of operational risk stemming from engaging in transactions with third parties (e.g., trade financing, syndicated loans, derivatives (for hedging of various financial market risks), etc.); and (ii) allocation of costs incurred for management support services or other shared services.
The first category, in most tax audit cases, was usually considered challenging because the intercompany transactions involved mostly of intra-group absorption and management of third-party induced risks by multiple related parties (e.g., full/partial/re-insuring of risks by multiple entities, loan guarantees provided by a group of parent companies with higher credit ratings, a series of derivatives trading to manage floating interest rate or forex risks, etc). The functions were often so integrated and their structure, so sophisticated that the application of the profit split method (“PSM”) or its equivalent was necessary but perceived as not so reviewer-friendly by the tax authorities.  The tax authorities often either lacked reliable information at hand to determine, or simply didn’t have a good understanding of how the entire GVC of a financial services MNE operates, which is deemed essential for applying the PSM. However, now that the tax authorities shall have all the ‘contextual information’ on the financial services firms by virtue of the enhanced documentation criteria through BEPS i.e., masterfile and country-by-country reporting (BEPS action plan #13), they will enjoy  substantial upper-hand during the desk or field audits on the financial services firms.






[1] Section D of the current version of the Guidelines emphasizes, first and foremost, the significance of comparability analysis for any transfer pricing analyses (para. 1.33 and 1.63).
[2] OECD published a report on “Attribution of Income to Permanent Establishment” in 2006. In order to derive arm’s length profit attributable to a permanent establishment, the report refers several times to ‘hypothesizing’ a transaction between the PE and the company of which it is a part based on the functional profile that would have been assumed by the PE had it been an independent legal entity. The term ‘hypothesize’ was used in the same spirit as the term ‘delineate’ in Report #8-10.
[3] The inseparable correlation between human resource and intangibles, as discussed here, is based the assertions made by Gary S. Becker, the economist and the proponent in the field of the economics of human capital. According to Becker, human being is the core element of human capital since the former cannot be separated from the intangibles of his/her own creation i.e., knowledge, technology, health etc.   (source: http://www.econlib.org/library/Enc/HumanCapital.html)
[4] Report #8-10, §1.60
[5] Ibid., §1.72
[6] Ibid., §1.63 - 1.68
[7] Ibid., §6.6
[8] Ibid., §6.7 and 6.8                                                                                                                            

[9] Ibid., §6.71
[10] Ibid., §6.71

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